Dos and Don'ts in Online Ad Campaign

Talent and discipline are required for a successful and smart advertising. If you have created your ad with great creative effect but it doesn't contain a message, it clearly shows the customers or not relevant to your targeted audience or a call to action button, your deviating from your campaign goal. It can give good leads to your business website, but the conversion rate will be abysmal. So you need to know what to do and what not to do in the online ad campaign.

• Dos: Make sure to do the following for a successful ad campaign.

• Communicate the benefits of the product but not completely about the product. This is because consumers look for benefits. For instance, people will not buy a branded car  just because it has airbags. They buy it for safety. You have to communicate about the benefit of safety but not the airbags in the car.
• Some advertisers think that they have to change the ad look and feel, colors or tag lines for a particular period. Some feel that they have to mix in each new campaign. The main purpose of the ad is to remember easily by the customer and recognize your brand. If you want to change your ad, do it in way like customers can easily recognize your brand.
• Be clear about your advertising goals and expectations. Those are like the ultimate goals of the campaign, or trying to increase the relationships numbers, or average balance expectations, or budget limits etc.
• Keep your ideas original, interesting and simple. Your idea is like to concentrate on the product or service that you are offering and speak to the targeted group. The tag-line or the slogan should be like chord to the audience.

• Dont's: Do not do the following in ad campaigns.
• Do not make ambiguous or complex messages. It should not be like once they look at the advertisement, look in the dictionary for meaning for the words in the advertisement. As well don't keep it longer. It will even lead you to failure of the campaign. Make your ad simple.
• Do not follow what ever your competitors are doing. Clearly identify your target customers, and analyze your competitors ads. Check them whether they are good or not. Take the attractive and good message communicating ads. Make your ad from them.

The advertisements play an important role in decision making of the consumers while buying products and services. The process of branding and advertising have the capability to make or break the company. The products and services sales of a company depends on the promotion. Successful ad campaigns are a unique balance between the art of convincing people and information presented.

Online advertising is Better Than Traditional Marketing

The traditional marketing forms are television, radio, billboard, etc. But now the latest trend is online advertising, which can reach to huge audience and can attract large number of customers. The main advantage of effective marketing strategy is it improves the brand image of the company through effective campaigns and provides information about the product or services in a flash to the consumers.

The online advertising when compared to traditional advertising is an interaction medium for marketers to interact with customers for promotion of the product or services. Online promotion targets large number of customers.

Why online advertisement is better than traditional marketing – Traditional marketing includes outdoor displays, TV, radio, trade shows, and direct mail. Internet marketing accomplishes all four things with the added capability which enables buyers to finalize the purchasing process by placing an order online. Where world is moving at fast pace it is understood that the trend is changing and traditional marketing fails to work today.

Reaching to large number of customers than traditional marketing: In traditional marketing the seller cant reach to many customers than that of internet marketing. It also enables the marketers to offer more range of products and reach more number of audience and get better results.

Making product available to consumers easily: Customer can find the products and product features easily on Internet and can shop right from home. It save lot of time of the customer.

By considering all the above factors, one can say that online advertising is advantageous over traditional advertising.

Factors Affecting Online Advertising

The factors that affect online advertising include the viewing mode, duration of web page viewing, web page context factors, the style of banner advertisement and including text, font and page background complexity. The important thing is that the longer a person is exposed to a web page containing a banner advertisement, the more likely they are to remember that banner advertisement. Mostly the web browsers are looking for effective websites.

Viewing mode: There are different modes of online advertising offered by the advertisers these days. So these modes helps to bring good quality of traffic to the website. One of the popular mode is 'banner' in online Advertisement. Idle size of banner in your site should be within 15Kb.
Graphic of your banner should be interesting. Graphic designs aim to catch peoples attention and pull the traffic.

Duration of web page viewing: The average duration (hours, minutes and seconds) that web visitors have spent on the website depends on the size, length and content of the advertisement.

Web page context factors: Page context should be in a form that it should be brief and also explains the complex topic so that the customer understands the message from the advertisement.

Style of the banner advertisement: Choosing an ad style of high-quality, attention-grabbing animated choices leads to grab the attention of the customer.

Web page background complexity: The web page background will depend on attitude of the person, the advertiser should concentrate on that so that the customer will spend more time on the website.

The above are the various factors which effect the online advertising.