Tuesday, September 13, 2011

Factors Affecting Online Advertising

The factors that affect online advertising include the viewing mode, duration of web page viewing, web page context factors, the style of banner advertisement and including text, font and page background complexity. The important thing is that the longer a person is exposed to a web page containing a banner advertisement, the more likely they are to remember that banner advertisement. Mostly the web browsers are looking for effective websites.

Viewing mode: There are different modes of online advertising offered by the advertisers these days. So these modes helps to bring good quality of traffic to the website. One of the popular mode is 'banner' in online Advertisement. Idle size of banner in your site should be within 15Kb.
Graphic of your banner should be interesting. Graphic designs aim to catch peoples attention and pull the traffic.

Duration of web page viewing: The average duration (hours, minutes and seconds) that web visitors have spent on the website depends on the size, length and content of the advertisement.

Web page context factors: Page context should be in a form that it should be brief and also explains the complex topic so that the customer understands the message from the advertisement.

Style of the banner advertisement: Choosing an ad style of high-quality, attention-grabbing animated choices leads to grab the attention of the customer.

Web page background complexity: The web page background will depend on attitude of the person, the advertiser should concentrate on that so that the customer will spend more time on the website.

The above are the various factors which effect the online advertising.


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